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Unit 40, 20 Maddox Street
Alexandria, NSW, 2015

(+612) 9519 4775

We are wayfinding consultants that specialise in designing and implementing wayfinding strategy through signage design, environmental and experiential graphic design.




Wayfinding is process of finding ones way through a building or environment. To do this you need to be aware of where you are, be able to identify where you want to go and know how to get there. It is spatial problem solving which we perform everyday of our lives.

It has taken a long time for the term ‘wayfinding’ to become acknowledged and understood not just by the design and architectural professions but by business clients, hospitals and corporate clients who now see the benefit of applying a wayfinding strategy and solution to the environment they either have that does not work or a newly built project.

All humans think differently, and yet we are asking them in their everyday lives to follow certain paths but not all people are wanting to end up at the same destination. The wayfinding strategy and the result of that strategy in a designed form has to suit all humans and therefore give them the information that allows them to cognitively map the environment, make them feel at ease and comfortable with making decisions along their journey.

Wayfinding strategies can be very simple. However, it takes time to closely study plans or spaces, allowing for changes in planning and quite often, convoluted pathways to many destinations. 


Examples of our past wayfinding work