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Unit 40, 20 Maddox Street
Alexandria, NSW, 2015

(+612) 9519 4775

We are wayfinding consultants that specialise in designing and implementing wayfinding strategy through signage design, environmental and experiential graphic design.



Signage is the primary tool used in wayfinding. It acts as a medium to convey information to a user as to where they are, where they need to go and how to get there. Effective signage is comprehendible at a glance, legible at a distance and strategically placed as to aide in conveying messages to users without overloading them with information. Good signage helps to augment a wayfinding strategy, passing on information clearly and concisely to help the user efficiently and effectively navigate the space.


Examples of our signage design work